The Role of Digital Service Encounters on Customers' Perceptions of Companies

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationE-Commerce Trends for Organizational Advancement : New Applications and Methods
EditorsMehdi Khosrowpour
Number of pages9
Place of PublicationHershey
PublisherIGI Global
Publication date2010
Pages88-97
ISBN (Print)978-1-60566-964-9
Publication statusPublished - 2010
MoE publication typeB2 Book chapter

Keywords

  • KOTA2010

Cite this

Heinonen, K. (2010). The Role of Digital Service Encounters on Customers' Perceptions of Companies. In M. Khosrowpour (Ed.), E-Commerce Trends for Organizational Advancement: New Applications and Methods (pp. 88-97). IGI Global.