The Role of Digital Service Encounters on Customers' Perceptions of Companies

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	E-Commerce Trends for Organizational Advancement : New Applications and Methods
Editors	Mehdi Khosrowpour
Number of pages	9
Place of Publication	Hershey
Publisher	IGI Global
Publication date	2010
Pages	88-97
ISBN (Print)	978-1-60566-964-9
Publication status	Published - 2010
MoE publication type	B2 Book chapter

Keywords

@inbook{1a4508aa7c924ff1be5da340db88a2a9,

title = "The Role of Digital Service Encounters on Customers' Perceptions of Companies",

keywords = "KOTA2010",

author = "Kristina Heinonen",

year = "2010",

language = "English",

isbn = "978-1-60566-964-9",

pages = "88--97",

editor = "Mehdi Khosrowpour",

booktitle = "E-Commerce Trends for Organizational Advancement",

publisher = "IGI Global",

address = "United States",

}