The Role of Formal and Informal Marketing Controls in Enhancing Market-Focused Learning and Firm Performance

Xiaoning Liang, Johanna Frösén, Yuhui Gao

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of EMAC 2017 Conference
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
EventEuropean Marketing Academy Conference 2017 - Groningen, Netherlands
Duration: 23.05.201726.05.2017
Conference number: 46


  • 512 Business and Management

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