The Role of Formal and Informal Marketing Controls in Enhancing Market-Focused Learning and Firm Performance

Xiaoning Liang, Johanna Frösén, Yuhui Gao

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of EMAC 2017 Conference
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings
Event	European Marketing Academy Conference 2017 - Groningen, Netherlands Duration: 23.05.2017 → 26.05.2017 Conference number: 46 https://www.rug.nl/emac2017/

Keywords

@inproceedings{5421ba7473494c9690cc94702e1ed109,

title = "The Role of Formal and Informal Marketing Controls in Enhancing Market-Focused Learning and Firm Performance",

keywords = "512 Business and Management",

author = "Xiaoning Liang and Johanna Fr{\"o}s{\'e}n and Yuhui Gao",

year = "2017",

language = "English",

booktitle = "Proceedings of EMAC 2017 Conference",

note = "European Marketing Academy Conference 2017, EMAC ; Conference date: 23-05-2017 Through 26-05-2017",

url = "https://www.rug.nl/emac2017/",

}

TY - GEN

T1 - The Role of Formal and Informal Marketing Controls in Enhancing Market-Focused Learning and Firm Performance

AU - Liang, Xiaoning

AU - Frösén, Johanna

AU - Gao, Yuhui

N1 - Conference code: 46

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of EMAC 2017 Conference

T2 - European Marketing Academy Conference 2017

Y2 - 23 May 2017 through 26 May 2017

ER -