The role of image in S-D logic - Corporate image evolvement in Mergers and Aquisitions

Anne Rindell; Tore Strandvik

The role of image in S-D logic - Corporate image evolvement in Mergers and Aquisitions

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from the 2nd Naples Forum on Service
Place of Publication	Naples
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy Duration: 14.06.2011 → 17.06.2011 Conference number: 2

Keywords

512 Business and Management
KOTA2011

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http://www.naplesforumonservice.it

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@inproceedings{04fab567417544b0874b4565ab14df6d,

title = "The role of image in S-D logic - Corporate image evolvement in Mergers and Aquisitions",

keywords = "512 Business and Management, KOTA2011",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science ; Conference date: 14-06-2011 Through 17-06-2011",

year = "2011",

language = "English",

booktitle = "Proceedings from the 2nd Naples Forum on Service",

}

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AU - Strandvik, Tore

N1 - Conference code: 2

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - Proceedings from the 2nd Naples Forum on Service

CY - Naples

T2 - 2011 Naples Forum on Service

Y2 - 14 June 2011 through 17 June 2011

ER -