The Role of Managerial Heuristics in Customer Management Decisions in Retail Banking

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Proceedings of the American Marketing Association's (AMA) 9th International Conference on Relationship Marketing
Publication date	2009
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings

Access to Document

@inproceedings{b0ea5a7eb4f14c25a8488e508a792a3d,

title = "The Role of Managerial Heuristics in Customer Management Decisions in Retail Banking",

author = "Persson, {Per Andreas}",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

booktitle = "Proceedings of the American Marketing Association's (AMA) 9th International Conference on Relationship Marketing",

}