The Role of Managerial Heuristics in Customer Management Decisions in Retail Banking

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the American Marketing Association's (AMA) 9th International Conference on Relationship Marketing
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

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