The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism, and confidence

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Behavioral Finance
Volume14
Issue number3
Pages (from-to)195-212
Number of pages18
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Effectiveness and Profitability

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