@article{a2dc92a191f4421a9ad20d13df1102cc,
title = "The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism, and confidence",
keywords = "512 Business and Management, Marketing Effectiveness and Profitability",
author = "Jaakko Aspara",
year = "2013",
doi = "10.1080/15427560.2013.819803",
language = "English",
volume = "14",
pages = "195--212",
journal = "Journal of Behavioral Finance",
issn = "1542-7560",
publisher = "Routledge",
number = "3",
}