The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia

Christian Kowalkowski, Peter Svensson, Jakob Rehme

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP Group in Asia Conference
Publication date2005
Publication statusPublished - 2005
MoE publication typeA4 Article in conference proceedings
Event2005 Industrial marketing and purchasing group (IMP) in Asia Conference - Phuket, Thailand
Duration: 11.12.200514.12.2005


  • 512 Business and Management

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