The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia

Christian Kowalkowski; Peter Svensson; Jakob Rehme

The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia

Christian Kowalkowski, Peter Svensson, Jakob Rehme

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	IMP Group in Asia Conference
Publication date	2005
Publication status	Published - 2005
MoE publication type	A4 Article in conference proceedings
Event	2005 Industrial marketing and purchasing group (IMP) in Asia Conference - Phuket, Thailand Duration: 11.12.2005 → 14.12.2005

Keywords

512 Business and Management

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title = "The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia",

keywords = "512 Business and Management",

author = "Christian Kowalkowski and Peter Svensson and Jakob Rehme",

note = " Volume: Proceeding volume: ; 2005 Industrial marketing and purchasing group (IMP) in Asia Conference, IMP ; Conference date: 11-12-2005 Through 14-12-2005",

year = "2005",

language = "English",

booktitle = "IMP Group in Asia Conference",

}

TY - GEN

T1 - The role of relationship selling in technology start-up firms

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AU - Kowalkowski, Christian

AU - Svensson, Peter

AU - Rehme, Jakob

N1 - Volume: Proceeding volume:

PY - 2005

Y1 - 2005

KW - 512 Business and Management

M3 - Conference contribution

BT - IMP Group in Asia Conference

Y2 - 11 December 2005 through 14 December 2005

ER -