The Salient Role of The Customer in Value Creation

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 4th research Conference on Relationship Marketing and CRM
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Belgium
Duration: 01.01.1800 → …

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