| Original language | English |
|---|---|
| Title of host publication | The 4th research Conference on Relationship Marketing and CRM |
| Publication date | 2007 |
| Publication status | Published - 2007 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Unknown host publication - , Belgium Duration: 01.01.1800 → … |
The Salient Role of The Customer in Value Creation
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review