The service function as a holistic management concept

Research output: Contribution to journalArticleScientificpeer-review

18 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume26
Issue number7
Pages (from-to)484-492
Number of pages9
ISSN0885-8624
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Service function
  • Service organization
  • Industrial services
  • Manufacturing
  • Management strategy
  • KEY ACCOUNT MANAGEMENT
  • COMPETITIVE ADVANTAGE
  • BUSINESS MARKETS
  • CUSTOMER
  • TRANSITION
  • STRATEGIES
  • INNOVATION
  • OFFERINGS
  • PRODUCT
  • ORGANIZATION
  • 512 Business and Management

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