The service revolution and its marketing implications: Service logic versus service-dominant logic

Research output: Contribution to journalArticleScientificpeer-review

184 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManaging Service Quality
Volume24
Issue number3
Pages (from-to)206 - 229
ISSN0960-4529
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2014
  • 512 Business and Management
  • Marketing Logics and Strategizing

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