@article{b15c276b731e4721acb39270d5369082,
title = "The service revolution and its marketing implications: Service logic versus service-dominant logic",
keywords = "KOTA2014, 512 Business and Management, Marketing Logics and Strategizing",
author = "Christian Gr{\"o}nroos and Johanna Gummerus",
year = "2014",
doi = "10.1108/MSQ-03-2014-0042",
language = "English",
volume = "24",
pages = "206 -- 229",
journal = "Managing Service Quality",
issn = "0960-4529",
publisher = "Emerald Group Publishing",
number = "3",
}