The service-sales interface: An increasingly important interface in the industrial firm

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication15th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, Atlanta, USA
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
Event2009 Academic Workshop of the Center for Business & Industrial Marketing (CBIM) - Atlanta, United States
Duration: 16.01.200919.01.2009

Keywords

  • 512 Business and Management

Cite this

Rehme, J., & Kowalkowski, C. (2009). The service-sales interface: An increasingly important interface in the industrial firm. In 15th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, Atlanta, USA