The Significance of Mental Models in Business

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011
EditorsStan Paliwoda
Number of pages15
Volume27
Place of PublicationGlasgow, Scotland
Publication date31.08.2011
Publication statusPublished - 31.08.2011
MoE publication typeA4 Article in conference proceedings
Event2011 Industrial marketing and purchasing group (IMP) Conference: The impact of organizations on networks and relationship dynamics - Glasgow, UK, Glasgow, Använd inte denna
Duration: 31.08.201103.09.2011
Conference number: 27

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Holmlund, M., & Strandvik, T. (2011). The Significance of Mental Models in Business. In S. Paliwoda (Ed.), Conference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011 (Vol. 27).