The Significance of Mental Models in Business

Maria Holmlund; Tore Strandvik

The Significance of Mental Models in Business

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Conference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011
Editors	Stan Paliwoda
Number of pages	15
Volume	27
Place of Publication	Glasgow, Scotland
Publication date	31.08.2011
Publication status	Published - 31.08.2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Industrial marketing and purchasing group (IMP) Conference: The impact of organizations on networks and relationship dynamics - Glasgow, UK, Glasgow, Använd inte denna Duration: 31.08.2011 → 03.09.2011 Conference number: 27

Keywords

512 Business and Management
KOTA2011

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title = "The Significance of Mental Models in Business",

keywords = "512 Business and Management, KOTA2011",

author = "Maria Holmlund and Tore Strandvik",

note = " Volume: Proceeding volume: 27; 2011 Industrial marketing and purchasing group (IMP) Conference : The impact of organizations on networks and relationship dynamics ; Conference date: 31-08-2011 Through 03-09-2011",

year = "2011",

month = aug,

day = "31",

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volume = "27",

editor = "Stan Paliwoda",

booktitle = "Conference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011",

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PY - 2011/8/31

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KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

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BT - Conference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011

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T2 - 2011 Industrial marketing and purchasing group (IMP) Conference

Y2 - 31 August 2011 through 3 September 2011

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