Abstract
The research distinguishes between individual and shared experiences and advances the understanding of the social dimension of customer experience in the context of the arts. Building on the extant C2C literature, but also the experience literature within the cultural research and social sciences, this research integrates experience perspectives of marketing and cultural studies. The paper contributes to the customer experience research by highlighting the social mechanisms of customer experience and provides a foundation for developing the conceptual and empirical understanding of shared C2C experiences. The paper shifts the focus of customer experience as an existential-phenomenological phenomenon to a social phenomenon.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the QUIS17 : The 17th International Research Symposium on Service Excellence in Management |
| Number of pages | 5 |
| Publisher | Editorial de la Universitat Politècnica de València |
| Publication date | 05.04.2022 |
| Pages | 581-585 |
| ISBN (Electronic) | 978-84-1396-019-7 |
| DOIs | |
| Publication status | Published - 05.04.2022 |
| MoE publication type | A4 Article in conference proceedings |
| Event | QUIS17: The 17th International Research Symposium on Service Excellence in Management - Valencia, Spain Duration: 12.01.2022 → 14.01.2022 Conference number: 17 https://www.servsig.org/wordpress/2021/09/quis-2022-valencia/ |
Keywords
- 512 Business and Management