The Strategies of Technology Startups Within and Between Business Ecosystems

Taina Tukiainen, Thommie Burström, Martin Lindell

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)


Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: “How do small technology startups strategize within and between business ecosystems?” Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.
Original languageEnglish
Peer-reviewed scientific journalTechnology Innovation Management Review
Issue number6
Pages (from-to)25-41
Number of pages17
Publication statusPublished - 26.06.2019
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Startups
  • strategy
  • business ecosystems
  • entrepreneurship
  • boundaries

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoHP: Strategic and entrepreneurial praxis


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