Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: “How do small technology startups strategize within and between business ecosystems?” Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.
- 512 Business and Management
- business ecosystems
Areas of Strength and Areas of High Potential (AoS and AoHP)
- AoHP: Strategic and entrepreneurial praxis
Tukiainen, T., Burström, T., & Lindell, M. (2019). The Strategies of Technology Startups Within and Between Business Ecosystems. Technology Innovation Management Review, 9(6), 25-41. https://doi.org/10.22215/timreview/1247