| Original language | English |
|---|---|
| Trade journal | New Zealand Management |
| Issue number | September 2015 |
| ISSN | 1174-5339 |
| Publication status | Published - 01.09.2015 |
| MoE publication type | D1 Article in a trade journal |
The unbearable lightness of customer centricity
S Nenonen, KE Storbacka
Research output: Contribution to journal › Article › Professional