The unbearable lightness of customer centricity

S Nenonen, KE Storbacka

Marketing, Helsinki

Research output: Contribution to journal › Article › Professional

Original language	English
Trade journal	New Zealand Management
Issue number	September 2015
ISSN	1174-5339
Publication status	Published - 01.09.2015
MoE publication type	D1 Article in a trade journal

Access to Document

https://management.co.nz/article/unbearable-lightness-customer-centricity

Cite this

Nenonen, S., & Storbacka, KE. (2015). The unbearable lightness of customer centricity. New Zealand Management, (September 2015). https://management.co.nz/article/unbearable-lightness-customer-centricity