Original language | English |
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Trade journal | New Zealand Management |
Issue number | September 2015 |
ISSN | 1174-5339 |
Publication status | Published - 01.09.2015 |
MoE publication type | D1 Article in a trade journal |
The unbearable lightness of customer centricity
S Nenonen, KE Storbacka
Research output: Contribution to journal › Article › Professional