The unbearable lightness of customer centricity

Research output: Contribution to journal › Article › Professional

Keywords

@article{63f5356e79844e3e8ae887254f3e05ac,

title = "The unbearable lightness of customer centricity",

keywords = "512 Business and Management",

author = "Suvi Nenonen and Kaj Storbacka",

year = "2015",

language = "English",

journal = "New Zealand Management",

issn = "1174-5339",

publisher = "Adrenalin Publishing Ltd",

number = "September 2015",

}