The use of digital channels to create customer relationships

Kristina Heinonen, Thomas Michelsson

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Internet Marketing and Advertising
Volume6
Issue number1
Pages (from-to)1-21
Number of pages21
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2010

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