The use of digital channels to create customer relationships

Kristina Heinonen, Thomas Michelsson

Research output: Contribution to journal › Article › Scientific › peer-review

18 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Internet Marketing and Advertising
Volume	6
Issue number	1
Pages (from-to)	1-21
Number of pages	21
DOIs	https://doi.org/10.1504/IJIMA.2010.030430
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{4ac05a00e7df4759b28c6da8656cbc36,

title = "The use of digital channels to create customer relationships",

keywords = "KOTA2010",

author = "Kristina Heinonen and Thomas Michelsson",

year = "2010",

doi = "10.1504/IJIMA.2010.030430",

language = "English",

volume = "6",

pages = "1--21",

journal = "International Journal of Internet Marketing and Advertising",

issn = "1741-8100",

publisher = "Inderscience Publishers",

number = "1",

}

TY - JOUR

T1 - The use of digital channels to create customer relationships

AU - Heinonen, Kristina

AU - Michelsson, Thomas

PY - 2010

Y1 - 2010

KW - KOTA2010

U2 - 10.1504/IJIMA.2010.030430

DO - 10.1504/IJIMA.2010.030430

M3 - Article

SN - 1741-8100

VL - 6

SP - 1

EP - 21

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 1

ER -