The use of digital channels to create customer relationships

Research output: Contribution to journal › Article › Scientific › peer-review

20 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Internet Marketing and Advertising
Volume	6
Issue number	1
Pages (from-to)	1-21
Number of pages	21
DOIs	https://doi.org/10.1504/IJIMA.2010.030430
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

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title = "The use of digital channels to create customer relationships",

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author = "Kristina Heinonen and Thomas Michelsson",

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AU - Heinonen, Kristina

AU - Michelsson, Thomas

PY - 2010

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DO - 10.1504/IJIMA.2010.030430

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JO - International Journal of Internet Marketing and Advertising

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