The use of services marketing knowledge. A case study approach

Hannele Kauppinen-Räisänen, Christian Grönroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT
Publication date05.2012
Publication statusPublished - 05.2012
MoE publication typeA4 Article in conference proceedings
EventThe 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT - , France
Duration: 29.05.201201.06.2012

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Kauppinen-Räisänen, H., & Grönroos, C. (2012). The use of services marketing knowledge. A case study approach. In The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT