The use of services marketing knowledge. A case study approach

Hannele Kauppinen-Räisänen; Christian Grönroos

The use of services marketing knowledge. A case study approach

Hannele Kauppinen-Räisänen, Christian Grönroos

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT
Publication date	05.2012
Publication status	Published - 05.2012
MoE publication type	A4 Article in conference proceedings
Event	The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT - , France Duration: 29.05.2012 → 01.06.2012

Keywords

512 Business and Management
KOTA2012

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http://www.cerog.org/lalondeCB/SM/

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Cite this

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title = "The use of services marketing knowledge. A case study approach",

keywords = "512 Business and Management, KOTA2012",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ; The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT ; Conference date: 29-05-2012 Through 01-06-2012",

year = "2012",

month = may,

language = "English",

booktitle = "The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT",

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AU - Kauppinen-Räisänen, Hannele

AU - Grönroos, Christian

N1 - Volume: Proceeding volume:

PY - 2012/5

Y1 - 2012/5

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT

T2 - The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT

Y2 - 29 May 2012 through 1 June 2012

ER -