The Value Chart Technique: a method for studying value-in-use in customer relationships

Gustav Medberg

The Value Chart Technique: a method for studying value-in-use in customer relationships

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
Editors	Johanna Gummerus
Publisher	Hanken School of Economics
Publication date	2015
ISBN (Print)	978-952-232-289-0
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	23rd International Colloquium on Relationship Marketing ICRM 2015 - Helsinki, Helsinki, Finland Duration: 15.09.2015 → 17.09.2015 Conference number: 23

Keywords

512 Business and Management

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Cite this

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title = "The Value Chart Technique: a method for studying value-in-use in customer relationships",

keywords = "512 Business and Management",

author = "Gustav Medberg",

note = "Full paper? Volume: Proceeding volume: ; 23rd International Colloquium on Relationship Marketing ICRM 2015 ; Conference date: 15-09-2015 Through 17-09-2015",

year = "2015",

language = "English",

isbn = "978-952-232-289-0",

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Medberg, G 2015, The Value Chart Technique: a method for studying value-in-use in customer relationships. in J Gummerus (ed.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Hanken School of Economics, 23rd International Colloquium on Relationship Marketing ICRM 2015, Helsinki, Finland, 15.09.2015.

The Value Chart Technique: a method for studying value-in-use in customer relationships. / Medberg, Gustav.
Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. ed. / Johanna Gummerus. Hanken School of Economics, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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M3 - Conference contribution

SN - 978-952-232-289-0

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