The Value Chart Technique: a method for studying value-in-use in customer relationships

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
EditorsJohanna Gummerus
PublisherHanken School of Economics
Publication date2015
ISBN (Print)978-952-232-289-0
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event23rd International Colloquium on Relationship Marketing ICRM 2015 - Helsinki, Helsinki, Finland
Duration: 15.09.201517.09.2015
Conference number: 23

Keywords

  • 512 Business and Management

Cite this

Medberg, G. (2015). The Value Chart Technique: a method for studying value-in-use in customer relationships. In J. Gummerus (Ed.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future Hanken School of Economics.