Original language | English |
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Peer-reviewed scientific journal | European Journal of Marketing |
Volume | 30 |
Issue number | 2 |
Pages (from-to) | 19-30 |
Number of pages | 12 |
DOIs | |
Publication status | Published - 1996 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management