The Value Concept and Relationship Marketing

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume30
Issue number2
Pages (from-to)19-30
Number of pages12
DOIs
Publication statusPublished - 1996
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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