The Value Concept and Relationship Marketing

Research output: Contribution to journal › Article › Scientific › peer-review

1288 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	30
Issue number	2
Pages (from-to)	19-30
Number of pages	12
DOIs	https://doi.org/10.1108/03090569610106626
Publication status	Published - 1996
MoE publication type	A1 Journal article - refereed

Keywords

@article{f1b4117f018e4f808f43f5935b872359,

title = "The Value Concept and Relationship Marketing",

keywords = "512 Business and Management",

author = "Annika Ravald and Christian Gr{\"o}nroos",

year = "1996",

doi = "10.1108/03090569610106626",

language = "English",

volume = "30",

pages = "19--30",

journal = "European Journal of Marketing",

issn = "1758-7123",

publisher = "Emerald Group Publishing",

number = "2",

}