The value of customer co-creation in service innovation: insights from a comparative case study

Erik Sundström, Bo Edvardsson, Tore Strandvik, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationNordic Academy of Management Conference
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event21st Nordic Academy of Management conference (NFF) - Stockholm, Stockholm, Sweden
Duration: 20.08.201124.08.2011
Conference number: 21

Keywords

  • 512 Business and Management

Cite this

Sundström, E., Edvardsson, B., Strandvik, T., & Heinonen, K. (2011). The value of customer co-creation in service innovation: insights from a comparative case study. In Nordic Academy of Management Conference