The Value of Customer Co-creation in Service Innovation: Insights from a Comparative Case Study

Erik Sundström, Bo Edvardsson, Tore Strandvik, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Portugal
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Sundström, E., Edvardsson, B., Strandvik, T., & Heinonen, K. (2010). The Value of Customer Co-creation in Service Innovation: Insights from a Comparative Case Study. In Proceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010