Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages30
ISBN (Print)978-952-232-087-2
Publication statusPublished - 2010
MoE publication typeD4 Published development or research report or study

Publication series

NameHanken School of Economics Working Papers
PublisherHanken School of Economics
No.551
ISSN (Print)0357-4598

Keywords

  • KOTA2010

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