Original language | English |
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Title of host publication | 7th International Conference of the Corporate Identity/Associations Research Group (CIARG) , Hannover, Germany, October 1-3, 2010 |
Place of Publication | Hannover |
Publication date | 2010 |
Publication status | Published - 2010 |
MoE publication type | A4 Article in conference proceedings |
Event | Unknown host publication - , Germany Duration: 01.01.1800 → … |
Keywords
- KOTA2010
- Marketing Logics and Strategizing