| Original language | English |
|---|---|
| Title of host publication | 7th International Conference of the Corporate Identity/Associations Research Group (CIARG) , Hannover, Germany, October 1-3, 2010 |
| Place of Publication | Hannover |
| Publication date | 2010 |
| Publication status | Published - 2010 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Unknown host publication - , Germany Duration: 01.01.1800 → … |
Keywords
- KOTA2010
- Marketing Logics and Strategizing