Titans of Branding

Kirsti Helena Lindberg-Repo; Esha Mehra; Nishant Gupta; Apramey Dube; Vividha Kaul

Titans of Branding

Kirsti Helena Lindberg-Repo, Esha Mehra, Nishant Gupta, Apramey Dube, Vividha Kaul

Research output: Book/Report › Book › Professional

Abstract

The Titans of Branding reflects innovative strategic thinking in the field of global branding. It is a unique presentation of the views of nine renowned experts. Through interviews, the book brings together perspectives from global branding leaders. The book has organized the expert perspectives into a new, integrated framework that keeps the customer at the center, linking brands to globalization and innovation. The book equips the reader with the academic and managerial strength to successfully face the future challenges of branding in the global economy

Original language	English

Place of Publication	Helsinki
Publisher	Gummerus
Number of pages	115
ISBN (Print)	978-951-20-8089-2
Publication status	Published - 2009
MoE publication type	D5 Text book, professional manual or guide or a dictionary

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abstract = "The Titans of Branding reflects innovative strategic thinking in the field of global branding. It is a unique presentation of the views of nine renowned experts. Through interviews, the book brings together perspectives from global branding leaders. The book has organized the expert perspectives into a new, integrated framework that keeps the customer at the center, linking brands to globalization and innovation. The book equips the reader with the academic and managerial strength to successfully face the future challenges of branding in the global economy",

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M3 - Book

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Titans of Branding

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