Abstract
TITANS OF SERVICE combines theory with practical insights, examples and references from experts. Bringing together 14 service experts, this book offers the most up-to-date knowledge from this field of academia in the U.S., Europe and Asia. In addition to offering theoretical insights, practical guidance and examples, this book also gives an overview of the current and future role of services. Titans of Service provides a framework for thinking about ways in which new knowledge on services is integrated with high profit and growth.
This book is a guide for everyone interested in managing services profitably. It is based on substantial research with leading academic experts whom we call Titans, and provides a practical and insightful framework for business leaders, the educational community and students.
This book is a guide for everyone interested in managing services profitably. It is based on substantial research with leading academic experts whom we call Titans, and provides a practical and insightful framework for business leaders, the educational community and students.
| Original language | English |
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| Place of Publication | Helsinki |
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| Publisher | Brand Audit Group |
| Number of pages | 164 |
| ISBN (Print) | 978-952-93-4433-8 |
| Publication status | Published - 2014 |
| MoE publication type | C1 Scientific book |
Keywords
- 512 Business and Management
- Service business
- Service management
- Service marketing
- KOTA2014