“Too Close for Comfort”: The Negative Effects of Location-Based Advertising

Martina Caic, Dominik Mahr, Elizabeth Aguirre, Ko de Ruyter, Martin Wetzels

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
EditorsIvana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2015
ISBN (Print)9783658140908
ISBN (Electronic)9783658081324
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Publication series

NameEuropean Advertising Academy


  • 512 Business and Management

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