“Too Close for Comfort”: The Negative Effects of Location-Based Advertising

Martina Caic, Dominik Mahr, Elizabeth Aguirre, Ko de Ruyter, Martin Wetzels

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
EditorsIvana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2015
Pages103-114
ISBN (Print)9783658140908
ISBN (Electronic)9783658081324
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Publication series

NameEuropean Advertising Academy

Keywords

  • 512 Business and Management

Cite this

Caic, M., Mahr, D., Aguirre, E., de Ruyter, K., & Wetzels, M. (2015). “Too Close for Comfort”: The Negative Effects of Location-Based Advertising. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 103-114). (European Advertising Academy). Wiesbaden: Springer Gabler.