“Too Close for Comfort”: The Negative Effects of Location-Based Advertising

Martina Caic; Dominik Mahr; Elizabeth  Aguirre; Ko de Ruyter; Martin Wetzels

“Too Close for Comfort”: The Negative Effects of Location-Based Advertising

Martina Caic, Dominik Mahr, Elizabeth Aguirre, Ko de Ruyter, Martin Wetzels

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Editors	Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Place of Publication	Wiesbaden
Publisher	Springer Gabler
Publication date	2015
Pages	103-114
ISBN (Print)	9783658140908
ISBN (Electronic)	9783658081324
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Publication series

Name	European Advertising Academy

Keywords

512 Business and Management

Cite this

Caic, M., Mahr, D., Aguirre, E., de Ruyter, K., & Wetzels, M. (2015). “Too Close for Comfort”: The Negative Effects of Location-Based Advertising. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 103-114). (European Advertising Academy). Wiesbaden: Springer Gabler.

Caic, Martina ; Mahr, Dominik ; Aguirre, Elizabeth ; de Ruyter, Ko ; Wetzels, Martin. / “Too Close for Comfort”: The Negative Effects of Location-Based Advertising. Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising. editor / Ivana Busljeta Banks ; Patrick De Pelsmacker ; Shintaro Okazaki. Wiesbaden : Springer Gabler, 2015. pp. 103-114 (European Advertising Academy).

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“Too Close for Comfort”: The Negative Effects of Location-Based Advertising. / Caic, Martina; Mahr, Dominik; Aguirre, Elizabeth ; de Ruyter, Ko; Wetzels, Martin.

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising. ed. / Ivana Busljeta Banks; Patrick De Pelsmacker; Shintaro Okazaki. Wiesbaden : Springer Gabler, 2015. p. 103-114 (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - “Too Close for Comfort”: The Negative Effects of Location-Based Advertising

AU - Caic, Martina

AU - Mahr, Dominik

AU - Aguirre, Elizabeth

AU - de Ruyter, Ko

AU - Wetzels, Martin

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Chapter

SN - 9783658140908

T3 - European Advertising Academy

SP - 103

EP - 114

BT - Advances in Advertising Research (Vol. V)

A2 - Banks, Ivana Busljeta

A2 - De Pelsmacker, Patrick

A2 - Okazaki, Shintaro

PB - Springer Gabler

CY - Wiesbaden

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