@inbook{e069a68d52d14f2a814d6db798933df2,
title = "“Too Close for Comfort”: The Negative Effects of Location-Based Advertising",
keywords = "512 Business and Management",
author = "Martina Caic and Dominik Mahr and Elizabeth Aguirre and {de Ruyter}, Ko and Martin Wetzels",
year = "2015",
language = "English",
isbn = "9783658140908",
series = "European Advertising Academy",
publisher = "Springer Gabler",
pages = "103--114",
editor = "Banks, {Ivana Busljeta} and {De Pelsmacker}, Patrick and Shintaro Okazaki",
booktitle = "Advances in Advertising Research (Vol. V)",
address = "Germany",
}