Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

Lutz Lammerding, Tim Hilken*, Dominik Mahr, Jonas Heller

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.
Original languageEnglish
Title of host publicationAugmented Reality and Virtual Reality : New Trends in Immersive Technology
EditorsM. Claudia tom Dieck, Timothy H. Jung, Sandra M.C. Loureiro
Publication date05.05.2021
ISBN (Print)978-3-030-68085-5
ISBN (Electronic)978-3-030-68086-2
Publication statusPublished - 05.05.2021
MoE publication typeA3 Book chapter

Publication series

NameProgress in IS
ISSN (Print)2196-8705
ISSN (Electronic)2196-8713


  • 512 Business and Management
  • augmented reality
  • privacy concerns
  • privacy calculus
  • scale development


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