Tourists' motivations, emotions, and memorable local food experiences

Erose Sthapit*, Senthilkumaran Piramanayayagam, Peter Björk

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This study aimed to explore tourists' general local food preferences, whether tasting local food was one of their major motivations for undertaking a recent trip, the emotions they associated with the experience, and what constituted a memorable local food experience. Data were collected using an open-ended questionnaire. Based on the survey responses of 210 tourists, almost all the respondents were Indian nationals. The majority of the respondents could be categorized as food neophiliacs, since they exhibited a tendency to seek new food tastes while traveling. For more than half the respondents, tasting local food was one of the main motivations for taking particular trips and was considered a primary activity. Experiencing novelty and local culture were the main motivations for tasting local food. In connecting local food consumption memories with emotions, respondents experienced the positive emotions of joy and love. This article proposes a new conceptual framework for memorable local food experiences, which comprises several components: taste, socializing with friends and family members, novelty, authenticity, ambience, affordable price, and interacting with locals. The findings provided little evidence of special occasions, hospitality, or food souvenirs contributing to a memorable food experience, as claimed by previous studies, suggesting that such factors are not inevitable components of all tourist food experiences.
Original languageEnglish
Peer-reviewed scientific journalJournal of Gastronomy and Tourism
Volume5
Pages (from-to)17-32
ISSN2169-2971
DOIs
Publication statusPublished - 08.08.2020
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • food preference
  • local food
  • motivation
  • emotions
  • memorable food experience

Sustainable Development Goals

  • GOAL 03: Good Health and Well-being

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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