Abstract
This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and revisit intention. Data were collected from 304 tourists who had taken a vacation in the preceding year and bought souvenirs during their trip. The results showed that experience co-creation, involvement and shopping satisfaction had positive effects on the memorability of souvenir shopping experiences. Relationships between memorable souvenir shopping experiences and nostalgia, destination attachment and revisit intention were also supported.
| Original language | English |
|---|---|
| Peer-reviewed scientific journal | International Journal of Hospitality & Tourism Administration |
| ISSN | 1525-6480 |
| DOIs | |
| Publication status | Published - 24.10.2022 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- trust
- multi-level inquiry
- dynamic lens
- blurred boundaries
- discourse
- crowdfunding
- single case study