Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

Susan Stead*, Ruud Wetzels, Martin Wetzels, Gaby Odekerken-Schröder, Dominik Mahr

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)

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Social Sciences

Psychology