| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference 2023: From Revolution to Revolutions Proceedings Book |
| Publication date | 2023 |
| ISBN (Print) | 978-1-3999-58042 |
| Publication status | Published - 2023 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 04.07.2023 → 06.07.2023 https://academyofmarketing.org/am2023-conference/ |
Keywords
- 512 Business and Management