Towards a conceptual foundation of ‘Conscientious Corporate Brands’

Anne Rindell, Göran Svensson, Tore Mysen, Anders Billström, Kristoffer Bernhard Wilén

Research output: Contribution to journalArticleScientificpeer-review

24 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Brand Management
Volume18
Issue number9
Pages (from-to)709-719
Number of pages11
ISSN1350-231X
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011

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