Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationContemporary Issues in Corporate and Marketing Communications : Towards a Socially Responsible Future
EditorsKlement Podnar, Zlatko Jancic
Number of pages9
Place of PublicationLjubljana
Publication date2006
Pages191-199
ISBN (Print)961-90484-5-8
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings
Event11th Conference on Corporate and Marketing Communications -
Duration: 01.01.1800 → …

Cite this

Grönroos, C., & Finne, Å. (2006). Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication. In K. Podnar, & Z. Jancic (Eds.), Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future (pp. 191-199).