Transforming people's lives and world for the better: The new purpose of marketing

Per Kristensson

doi:10.4324/9781003188773

Transforming people's lives and world for the better: The new purpose of marketing

Per Kristensson

Marketing, Helsinki

Karlstad University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

The chapter deals with change processes that people can undertake if they are in need. By change, breaking how an individual is thinking or perceiving a certain situation, is implied. The chapter describes different practices that will facilitate for people to move from one state of mind, not beneficial for their subjective well-being, to another one, which are more positive for one’s own well-being and also for the society.

Original language	English
Title of host publication	Business Transformation for a Sustainable Future
Editors	Samuel Sebhatu, Bo Enquist, Bo Edvardsson
Publisher	Routledge
Publication date	2021
ISBN (Electronic)	9781003188773
DOIs	https://doi.org/10.4324/9781003188773
Publication status	Published - 2021
MoE publication type	A3 Book chapter

Keywords

512 Business and Management

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10.4324/9781003188773

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Transforming people's lives and world for the better: The new purpose of marketing

Abstract

Keywords

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