Triadic value propositions: A longitudinal case study

Christian Kowalkowski, Daniel Kindström, Per Carlborg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationIMP Conference
PublisherKEDGE Business School
Publication date2014
Publication statusPublished - 2014
MoE publication typeB3 Article in conference proceedings
Event2014 Industrial marketing and purchasing group (IMP) Conference - Bordeaux, France
Duration: 05.09.201406.09.2014
Conference number: 30

Keywords

  • 512 Business and Management
  • KOTA2014
  • Business, Markets and Societal Dynamics

Cite this

Kowalkowski, C., Kindström, D., & Carlborg, P. (2014). Triadic value propositions: A longitudinal case study. In IMP Conference KEDGE Business School. http://www.impconference.com/