Unconventional luxury brand collaborations are everywhere. What is the appeal?

Carlos Diaz Ruiz, Angela Cruz

Research output: Contribution to journalArticleGeneral public

Original languageEnglish
NewspaperThe Conversation
Volume2023
Publication statusPublished - 07.08.2023
MoE publication typeE1 Popularised article, newspaper article

Keywords

  • 512 Business and Management
  • consumers
  • manufacturing
  • Luxury

    Diaz Ruiz, C. A.

    01.12.2012 → …

    Project: Other project

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