Unconventional luxury brand collaborations are everywhere. What is the appeal?

Research output: Contribution to journal › Article › General public

Original language	English
Newspaper	The Conversation
Volume	2023
Publication status	Published - 07.08.2023
MoE publication type	E1 Popularised article, newspaper article

Keywords

@article{a3b9a305d656469fb66a2fc0d51d0c31,

title = "Unconventional luxury brand collaborations are everywhere. What is the appeal?",

keywords = "512 Business and Management, consumers, manufacturing",

author = "{Diaz Ruiz}, Carlos and Angela Cruz",

year = "2023",

month = aug,

day = "7",

language = "English",

volume = "2023",

journal = "The Conversation",

issn = "2431-2134",

publisher = "The Conversation Trust (UK) Limited",

}