Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles

Sabine Moeller, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder, Martin Fassnacht

Research output: Contribution to journalArticleScientificpeer-review

81 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles'. Together they form a unique fingerprint.

Computer Science

Social Sciences