Understanding consumer preferences for native language use

Jonas Holmqvist

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationThe 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory
EditorsEvert Gummesson, Christina Mele, Francesco Polese
Place of PublicationNaples
Publication date2009
ISBN (Print)978-88-7431-452-2
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

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