Understanding consumer preferences for native language use

Jonas Holmqvist

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	The 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory
Editors	Evert Gummesson, Christina Mele, Francesco Polese
Place of Publication	Naples
Publication date	2009
ISBN (Print)	978-88-7431-452-2
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings

OpenUrl availability

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title = "Understanding consumer preferences for native language use",

author = "Jonas Holmqvist",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

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booktitle = "The 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory",

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AU - Holmqvist, Jonas

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BT - The 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory

A2 - Gummesson, Evert

A2 - Mele, Christina

A2 - Polese, Francesco

CY - Naples

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