UNDERSTANDING MARKET PLASTICITY: THE DIALECTIC DYNAMICS BETWEEN STABILITY AND FLUIDITY: ‘Perspectives from FMM12’ session

Suvi Nenonen; Lilliemay Cheung; Hans Kjellberg; Sara Ulrika Björnsdotter Lindeman; Cristina Mele; Jaqueline Pels; Laszlo Sajtos; Kaj Storbacka

UNDERSTANDING MARKET PLASTICITY: THE DIALECTIC DYNAMICS BETWEEN STABILITY AND FLUIDITY: ‘Perspectives from FMM12’ session

Suvi Nenonen, Lilliemay Cheung, Hans Kjellberg, Sara Ulrika Björnsdotter Lindeman, Cristina Mele, Jaqueline Pels, Laszlo Sajtos, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 2013 Naples Forum on Service
Number of pages	22
Publication date	2013
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings
Event	2013 Naples Forum on Service: Integrating three perspectives for a new service agenda - Ischia, Italy, Naples, Italy Duration: 18.06.2013 → 21.06.2013 Conference number: 3

Keywords

512 Business and Management
KOTA2013

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http://www.naplesforumonservice.it/uploads//files/Nenonen%2C%20Cheung%2C%20Kjellberg%2C%20Lindeman%2C%20Mele%2C%20Pels%2C%20Sajtos%2C%20Storbacka.pdf

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Nenonen, S., Cheung, L., Kjellberg, H., Lindeman, S. U. B., Mele, C., Pels, J., Sajtos, L., & Storbacka, K. (2013). UNDERSTANDING MARKET PLASTICITY: THE DIALECTIC DYNAMICS BETWEEN STABILITY AND FLUIDITY: ‘Perspectives from FMM12’ session. In The 2013 Naples Forum on Service http://www.naplesforumonservice.it/uploads//files/Nenonen%2C%20Cheung%2C%20Kjellberg%2C%20Lindeman%2C%20Mele%2C%20Pels%2C%20Sajtos%2C%20Storbacka.pdf

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author = "Suvi Nenonen and Lilliemay Cheung and Hans Kjellberg and Lindeman, {Sara Ulrika Bj{\"o}rnsdotter} and Cristina Mele and Jaqueline Pels and Laszlo Sajtos and Kaj Storbacka",

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Nenonen, S, Cheung, L, Kjellberg, H, Lindeman, SUB, Mele, C, Pels, J, Sajtos, L & Storbacka, K 2013, UNDERSTANDING MARKET PLASTICITY: THE DIALECTIC DYNAMICS BETWEEN STABILITY AND FLUIDITY: ‘Perspectives from FMM12’ session. in The 2013 Naples Forum on Service . 2013 Naples Forum on Service, Naples, Italy, 18.06.2013. <http://www.naplesforumonservice.it/uploads//files/Nenonen%2C%20Cheung%2C%20Kjellberg%2C%20Lindeman%2C%20Mele%2C%20Pels%2C%20Sajtos%2C%20Storbacka.pdf>

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AU - Nenonen, Suvi

AU - Cheung, Lilliemay

AU - Kjellberg, Hans

AU - Lindeman, Sara Ulrika Björnsdotter

AU - Mele, Cristina

AU - Pels, Jaqueline

AU - Sajtos, Laszlo

AU - Storbacka, Kaj

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KW - KOTA2013

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