Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective

Avinash Malshe, Jeff S. Johnson, Paul Viio

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective'. Together they form a unique fingerprint.

Business & Economics