Original language | English |
---|---|
Title of host publication | Innovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference |
Editors | Jacob Mickelsson, Anu Helkkula |
Number of pages | 1 |
Place of Publication | Helsinki |
Publisher | Hanken School of Economics |
Publication date | 07.06.2012 |
Pages | 96 |
ISBN (Print) | 978-952-232-170-1 |
Publication status | Published - 07.06.2012 |
MoE publication type | A4 Article in conference proceedings |
Event | 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7 |
Keywords
- 512 Business and Management
- Service Innovations
- Service experience
- literature review